Tag: outdoors

It all started on a cool crisp November morning, deep in the oak studded ridges of Western Wisconsin. The Whitetail rut was in full swing, the woods were alive with anticipation and the undeniable pursuit of two hunters. You see, growing up in the Midwest created a tremendous passion for the great outdoors. Hunting, fishing, camping and hiking…it’s in our blood… it’s what we live every day. That November morning, we crossed several creeks on our hike in. Once we arrived at our hunting location, we both realized we were doomed with the falling temperatures, as we had acquired wet feet due to leaks in our boots. It was at this moment, atop that ridge, that we realized we needed to live our passion in another way. In a way that would not only help us, but help others who loved and enjoyed the outdoors as much as we do. On that year, the TideWe brand was born, an outdoors brand dedicated to equipping outdoor enthusiasts with quality products that you can trust to get the job done no matter where your adventure takes you.