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FXW came into existence during a time unlike any other – the COVID-19 pandemic. The world as we knew it got turned upside down. Simple routines that we once took for granted has now become a luxury on a rare occasion. The unexpected disruption caused by the virus forced us to retreat into the confines of our homes and this sudden change to our once organized lives brought about a whirlpool of emotions, the most common was the sense of insecurity.
Amid this unchartered chaos, we found an unexpected lifeline. Our dogs, emerged as silent warriors, helping us navigate these turbulent times. Dogs, with their uncanny ability to provide comfort and companionship, transformed into more than just pets. They became our confidantes, our sounding boards, our safe havens. They listened to our endless banter, our deepest secrets, and our most heartfelt emotions with a level of interest that seemed almost human. Their constant presence and unconditional affection were sources of great solace. The newfound reality of being with our pets 24/7 brought about its unique challenges and as much as we love them, the constant companionship could sometimes tip over to the point of being slightly overwhelming. So, people began to explore new ways of taking a break; Outdoor adventures leading to a surge in popularity of nearby parks, local nature reserves, backyard camping, as well as RV holidays and camping trips gained traction which were a much needed relief to our daily homestay.
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Innovet Pet Products was founded in 2005 by two undergraduate colleagues. They found themselves having to search tirelessly for innovative solutions to their pets health issues when veterinary services couldn’t provide an answer. With necessity being the mother of invention, they set out on a journey to create new solutions.
Ever since we started developing our pet solutions we’ve only had one mission in mind, providing pet owners just like ourselves with the most affordable and high quality solutions for their furry loved ones health, hygiene, and wellness. All of our products were developed with the modern day pet parent in mind and we emphasize by providing total product transparency so that you can completely understand our formula and get all the information you need to make the best decisions for your pet’s health. Every person who purchases from us can be relieved to know that we will work tirelessly day and night in order to provide you with the most outstanding service. It is our Innovet Promise to you that we will meet your expectations 100%. When you join our Innovet Community you will be treated with the utmost respect and you will gain access to our exclusive Facebook groups where our community shares experiences, solutions, stories, and other information so that we can all be better pet parents.
