Every new life deserves a world designed just for them. We strive to make that world a little better. We return to the basics, rebuilding from the ground up, examining everything that doesn’t make sense, breaking conventions and traditions. We explore the true needs of babies and parents, Design with Parental Affections, redesigning every product with love. We are not just a baby care brand, we are companions, nurturing every precious moment with your baby. We are committed to redefining the lifestyle of pregnancy, infancy and childhood for Generation Z. Currently, we proudly serve over 50 million users across more than 30 countries.
